PUMA

DO YOU

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Why?

Nerds were tasked with building an immersive and creative experience that could unify the different aspects of the DO YOU global campaign across performance and lifestyle, whilst driving local relevance.

What?

Nerds created a branded hub and hosted 16 hours of experiences across football, running, training & lifestyle incorporating fashion styling, photography, art and music that underpinned the DO YOU ethos.

Wins

  • 500+ INFLUENTIAL GUESTS
  • 344 SOCIAL POSTS
  • 99K ENGAGEMENTS
  • 3.2M REACH