For the global launch of #dmslite, Dr. Martens’ biggest ever product innovation, Nerds were tasked with creating and delivering a content led influencer marketing campaign.
Working with 100+ cultural figureheads that embody the rebellious self-expression of the brand, Nerds created a multi-layered campaign combining product visibility, branded content and a series of high-energy live music activations.
- 2 ROADBLOCK EVENTS
- 4 BRANDED VIDEOS
- 200K VIEWS
- 7M REACH