Dr. Martens

#DMSLITE

Why?

For the global launch of #dmslite, Dr. Martens’ biggest ever product innovation, Nerds were tasked with creating and delivering a content led influencer marketing campaign.

What?

Working with 100+ cultural figureheads that embody the rebellious self-expression of the brand, Nerds created a multi-layered campaign combining product visibility, branded content and a series of high-energy live music activations.

Wins

  • 2 ROADBLOCK EVENTS
  • 4 BRANDED VIDEOS
  • 200K VIEWS
  • 7M REACH