Nerds were challenged to help Deezer create and implement an influencer marketing strategy that would side step traditional media and cut through with young UK music fans.
Nerds delivered a cultural engagement programme with leading grassroots names in grime to co-create content and deliver live events that would drive awareness amongst the target audience.
- 36 ARTISTS
- 67M REACH
- 14M IMPRESSIONS
- #2 DEEZER PLAYLIST