Deezer

Grassroots | Grime

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Why?

Nerds were challenged to help Deezer create and implement an influencer marketing strategy that would side step traditional media and cut through with young UK music fans.

What?

Nerds delivered a cultural engagement programme with leading grassroots names in grime to co-create content and deliver live events that would drive awareness amongst the target audience.

Wins

  • 36 ARTISTS
  • 67M REACH
  • 14M IMPRESSIONS
  • #2 DEEZER PLAYLIST