Beats By Dre

Cultural Visibility Programme

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Why?

Nerds were challenged with unlocking credible grassroots visibility for the Beats product that would help re-set the balance of the brand and its associations with global celebrity and paid talent partnerships.

What?

Through the facilitation of content opportunities with leaders of creative culture, Nerds were able to unlock valuable visibility and cultural associations for Beats in influential pockets of culture.

Wins

  • 48 RELATIONSHIPS
  • 100+ BRAND APPEARANCES IN CONTENT
  • 360K ENGAGEMENTS
  • 5.5M SOCIAL REACH