DR MARTENS

 
 
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WHY

For the global launch of Dr. Martens’ biggest ever product innovation, Nerds were tasked with creating and delivering a content led, influencer marketing campaign.

 
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WHAT

Working with 100+ cultural figureheads that authentically embodied the rebellious self-expression of the brand, Nerds created a multi-layered campaign combining product visibility, branded content and a series of high-energy live music activations in the public realm.

 
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WINS

2 ROADBLOCK EVENTS

4 BRANDED VIDEOS

7M REACH

200K VIEWS