HAVANA CLUB - LOCK OFF

 
 
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WHY

Pernod Ricard engaged Urban Nerds to develop a global street culture positioning strategy and to deliver an event marketing campaign concept that could be piloted by Nerds in the UK ahead of being rolled out internationally.

 

WHAT

Nerds developed and delivered Lock Off, an underground car park takeover event and creative content platform for the rum of the streets to authentically champion the sounds of the streets, from Cuba, to the UK and beyond.

 
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WINS

1 ROADBLOCK EVENT

4 LIVE PERFORMANCES

1.5K SIGN UPS

300+ GUESTS

3 ARTIST VIDEO PROFILES

600K VIEWS