PUMA - POWER UP
To deliver an event campaign to drive impact, widespread awareness and engagement with the Power Up Pack amongst a youth audience.
Nerds curated a visually impactful activation with football obsessed teen attendees at the heart of it. Through a physically immersive and gamified football event Urban Nerds fused the best of football and urban youth culture to bring the Power Up launch to life.
1 CAPACITY EVENT
8 PREMIER LEAGUE PLAYERS PARTICIPATED
100+ TEEN ATTENDEES
1000 SIGN UPS IN 24HRS
2.1M EVENT PROMO REACH
300K EVENT PROMO ENGAGEMENTS