PUMA - POWER UP

 
 
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WHY

To deliver an event campaign to drive impact, widespread awareness and engagement with the Power Up Pack amongst a youth audience.

 
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WHAT

Nerds curated a visually impactful activation with football obsessed teen attendees at the heart of it. Through a physically immersive and gamified football event Urban Nerds fused the best of football and urban youth culture to bring the Power Up launch to life.


 
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WINS

1 CAPACITY EVENT

8 PREMIER LEAGUE PLAYERS PARTICIPATED

100+ TEEN ATTENDEES

1000 SIGN UPS IN 24HRS

2.1M EVENT PROMO REACH

300K EVENT PROMO ENGAGEMENTS