THE NORTH FACE

 
 
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WHY

Urban Nerds was charged with launching the return of the seminal ’92 Rage collection for iconic brand, The North Face, driving mass awareness amongst a streetwear and broader youth lifestyle consumer.

 
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WHAT

Nerds transformed an East London warehouse space into an immersive ‘dirtbag’ apartment, encapsulating the rebellious spirit, ethos and lifestyle of the iconic 90s boarders who took Rage to the slopes. The collection themes were brought to life through various branded touchpoints and influential guests were engaged with a unique green screen content experience, sound tracked by UK rapper, Ocean Wisdom and special guests.

 
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WINS

1 CULTURAL AMBASSADOR

1 ROADBLOCK EVENT

5K EVENT SIGN UPS

1.4M REACH

104.7K ENGAGEMENTS