we are

A collective that
helps brands connect
authentically with


we do

 Grass Roots Amplification
 Live Experiences
 Consultancy and Insight
 Artist Engagement
 Product and Content Seeding
 Access to our Community
 Specialists in Youth Marketing


Our mission started by helping to break music scenes, championing burgeoning, underground genres and raw UK talent through a series of live experiences in industrial clubs and warehouses. In 2013 we’ve forged a creative collective specialising in youth marketing.


“Urban Nerds continue to drive and represent
the best of British dance culture”

Gorgon City

What is Urban?


URBAN NERDS has support from our UK media and event network



PUMA & Arsenal at Camp Bestival for ‘The Indesit Family Fun Experience’

23 Oct

Puma and Arsenal FC collaborated for ‘The Indesit Family Fun experience’. This took place at Camp Bestival on 30th July to 2nd August at Lulworth Castle in Dorset. Families were welcomed to join PUMA and Arsenal FC coaches to learn how to ‘play the Arsenal way’ with a 45 minute soccer school coaching clinic. Families […]

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Event Magazine preview Ellesse x Urban Nerds collaboration

5 Oct

Event Magazine recently took a look at our collaboration with Ellesse, previewing the one-off event lead by Luke Hodson of Urban Nerds Collective. A snippet of the preview is below, followed by a link to the full article.   Ellesse Explores will be held at Brick Lane’s Number Six on 8 October. The night will […]

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FMBX feature Urban Nerds X Ellesse Partnership

5 Oct

Field Marketing recently posted about the event run by your very own Urban Nerds Collective. An excerpt from the article is below, with a link to the full piece. Thanks!   On 8th October original style innovator ellesse will be hosting a one-off event at East London’s Number Six, where they’ll be screening a new […]

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Meet And Engage The Tribe 2016: Congregations vs Categorisations

5 Oct

Internationally revered for it’s super sharp commentary on brand engagement and campaign amplification, Event Magazine recently moved to create experiences of their own. Creative Edge is a series of symposiums focused on free expression and purposeful debate on all issues urgent to the brand champions of tomorrow. Session Two was paneled by a selection of […]

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A$AP Ferg teams up with Astrid Andersen for SS16 collection

5 Jul

Following her stripped back, military influenced Autumn/Winter 15 collection, Astrid Andersen returned to London this week with a bold Spring/ Summer collection which looked straight to China for inspiration. The Danish born, London based designer cited Missy Elliott and A$AP Ferg as muses and the collection is said to be “homage to men who dare to […]

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Brixton’s Plan B closes and set to re-open with new name

3 Jul

After it was announced in late June that Brixton’s Plan B would be closing its doors for good and that the club had been bought by London-based bar and restaurant company The Columbo Group, Andy Peyton, owner of XOYO and The Nest quickly revealed plans to take over the space. Peyton told Fact Magazine that the […]

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Urban Nerds Collective, 27 Paul Street, Shoreditch, EC2 A4JU
+44 (0) 207 382 6222